University of St. Thomas Athletics
Purple Playbook
The University of St. Thomas and INFLCR have launched a department-wide agreement that will empower Tommie student-athletes with content to build their personal brands on social media. The INFLCR platform also gives them access to educational materials to better understand Name, Image, Likeness (NIL) rules, regulations, and implications.
With the partnership, St. Thomas student-athletes will have access to INFLCR’s platform which helps college and university athletic departments send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Tommie athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts. After the fact, schools are able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
New this year, student-athletes are now able to leverage various opportunities using their names, images and likeness. Included in the INFLCR partnership are educational opportunities for student-athletes about rules surrounding NIL and how to best capitalize on opportunities that are consistent with the college athlete model.
St. Thomas NIL Policy
