University of St. Thomas Athletics
St. Thomas, Influencer launch NIL Exchange
8/16/2024 2:00:00 PM | Baseball, Football, Athletics, Men's Basketball, Men's Cross Country, Men's Golf, Men's Hockey, Men's Soccer, Men's Swimming & Diving, Men's Track & Field, Softball, Women's Basketball, Women's Cross Country, Women's Golf, Women's Hockey, Women's Soccer, Women's Swimming & Diving, Women's Tennis, Women's Track & Field, Volleyball
Tommies expand Name, Image and Likeness Program for student-athletes
ST. PAUL, MINN. – The University of St. Thomas Athletics, in partnership with Teamworks Influencer, has launched the Purple Playbook Exchange to further its Name (N), Image (I) and Likeness (L) program and opportunities for student-athletes.
Free to Tommie student-athletes and commercial businesses, donors, and alumni, the Purple Playbook Exchange looks to provide a customized experience and portal to conduct NIL transactions. By registering, individuals and businesses will have access to a database of current Tommie student-athletes for NIL opportunities and will be able to either communicate directly with the student-athletes or request contact information. Businesses will also be able to use the Purple Playbook Exchange to fulfill transactions with student-athletes without attached fees and in compliance with NCAA and state policies.
"Our student-athletes need to be afforded every opportunity to pursue comprehensive excellence and the opportunities in the NIL space augment their holistic experience", commented Dr. Phil Esten, Vice President and Director of Athletics. "This partnership between St. Thomas, Teamworks Influencer will offer a one-stop resource for businesses and sponsors to connect with our student-athletes while providing education, resources and a marketplace for Tommie athletes. We are excited to provide this opportunity as we continue to enhance investments in conditions for student-athlete success."
Additionally, the Purple Playbook Exchange will provide educational opportunities to student-athletes related to NIL, including financial literacy, personal branding, market research, and compliance. Through the partnership with Influencer, the platform will also track social media growth and engagement for student-athletes as they participate in the program.
About Teamworks Influencer
Teamworks Influencer, available on Teamworks' Operating System for Sports™, is the leading athlete brand-building and NIL business management app for over 270 elite collegiate and professional sports organizations. The Influencer athlete app educates student-athletes, coaches, and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. The Influencer platform also includes the impactful Influencer Exchange. Schools can direct businesses, collectives, and fans seeking to find, communicate with, pay, and report NIL transactions with student-athletes in this school-customized NIL exchange. The Influencer Local Exchange maximizes the student-athlete wallet share while streamlining compliance and tax reporting responsibilities. To learn more about the InfluencerExchange, please visit teamworks.com/influencer
Free to Tommie student-athletes and commercial businesses, donors, and alumni, the Purple Playbook Exchange looks to provide a customized experience and portal to conduct NIL transactions. By registering, individuals and businesses will have access to a database of current Tommie student-athletes for NIL opportunities and will be able to either communicate directly with the student-athletes or request contact information. Businesses will also be able to use the Purple Playbook Exchange to fulfill transactions with student-athletes without attached fees and in compliance with NCAA and state policies.
"Our student-athletes need to be afforded every opportunity to pursue comprehensive excellence and the opportunities in the NIL space augment their holistic experience", commented Dr. Phil Esten, Vice President and Director of Athletics. "This partnership between St. Thomas, Teamworks Influencer will offer a one-stop resource for businesses and sponsors to connect with our student-athletes while providing education, resources and a marketplace for Tommie athletes. We are excited to provide this opportunity as we continue to enhance investments in conditions for student-athlete success."
Additionally, the Purple Playbook Exchange will provide educational opportunities to student-athletes related to NIL, including financial literacy, personal branding, market research, and compliance. Through the partnership with Influencer, the platform will also track social media growth and engagement for student-athletes as they participate in the program.
About Teamworks Influencer
Teamworks Influencer, available on Teamworks' Operating System for Sports™, is the leading athlete brand-building and NIL business management app for over 270 elite collegiate and professional sports organizations. The Influencer athlete app educates student-athletes, coaches, and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. The Influencer platform also includes the impactful Influencer Exchange. Schools can direct businesses, collectives, and fans seeking to find, communicate with, pay, and report NIL transactions with student-athletes in this school-customized NIL exchange. The Influencer Local Exchange maximizes the student-athlete wallet share while streamlining compliance and tax reporting responsibilities. To learn more about the InfluencerExchange, please visit teamworks.com/influencer
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